Content is broken down into sections. You can easily find not only products you are interested in, but also different downloads (ringtones and games, etc). There is a blog section full of useful tips and articles and the forum for registered users. The list of accessories is on the left side. It is divided by manufacture, brand and type features.
There is a contextual search bar in the upper right side, so you can type you query and get the result in a moment. For instance, you can type either “iphone accessories” or “apple iphone accessories“, and almost immediately all the available products will appear on the screen. You can see the latest products and the best sellers on the main page, as well as the iphone accessories banner. These sections are displayed on the right side of the main page and can be noticed at once thanks to black-out background color.
In regard to color solution, it definitely deserves special attention. It looks fresh, complete and very appropriate. No bright colors, everything is clean and clear and corresponds to the structure of the web site.